Perelel Health

Perelel Health isn’t just another supplement brand—it’s the first and only OB/GYN-developed, stage-based vitamin system designed to support women through every phase of pregnancy and beyond. Every formula is tailored to the evolving needs of motherhood, ensuring that women get exactly what they need, when they need it.

But behind the scenes, Perelel’s digital infrastructure wasn’t keeping up with their mission. Their existing Shopify site was difficult to maintain, their subscription model required manual intervention, and their team lacked the flexibility to make updates without external developer support. As a brand built on precision and personalization, they needed an eCommerce experience that reflected that same level of thoughtfulness and efficiency.

Our role was clear: build a fully custom Shopify store that automated Perelel’s complex subscription logic, streamlined performance, and gave their internal team full control over their site. By implementing a high-performance, future-proof infrastructure, we helped transform their digital experience from rigid and restrictive to seamless, scalable, and self-sufficient.

What followed was a deep technical rebuild, leveraging Recharge, Pipedream, and Vite to create a smarter, more automated eCommerce ecosystem—one that reduces friction, enhances flexibility, and positions Perelel for long-term growth.

Perelel Health is redefining prenatal and postnatal care with a first-of-its-kind, stage-based supplement system designed to support women through every phase of pregnancy and beyond. But their digital infrastructure wasn’t keeping up.

Their existing Shopify store was difficult to maintain, automation was unreliable, and internal teams struggled to make updates without external development support. The biggest challenge? Subscriptions. Perelel’s business model required a dynamic product swap system, where a customer’s supplements changed automatically based on their due date. But the previous built solution lacked the backend intelligence to handle these transitions seamlessly.

As a result, subscriptions required manual intervention, increasing operational overhead and creating friction for customers. Scaling efficiently wasn’t an option. Perelel needed a custom solution—one that automated their complex subscription logic, improved performance, and gave their internal team full control over their site.

To future-proof Perelel’s eCommerce experience, we built a fully custom Shopify ecosystem that eliminates complexity while allowing for long-term scalability.

• Automated Subscription Management: Leveraged Recharge as the subscription provider and built robust backend logic using Pipedream to ensure that customers transition to the right product at the right time—without manual intervention.

• Performance-First Development: Built a fully custom Shopify theme with a Vite-powered development environment, enabling faster builds, quicker load times, and a more seamless user experience.

• Operational Autonomy: Designed a site structure that gives Perelel’s team full control, eliminating reliance on external developers for routine updates.

• Built for Experimentation: Integrated A/B testing capabilities, allowing Perelel to refine their user experience and optimize performance without disrupting day-to-day operations.

By combining automation, speed, and flexibility, we transformed their Shopify store into an engine for growth.

Our partnership with Perelel extends beyond launch. We provide monthly support, ensuring their site continues to evolve alongside the business.

• New feature rollouts based on evolving customer needs and business goals.

• Iterative A/B testing to fine-tune subscription workflows and optimize conversion rates.

• Performance monitoring to keep the site running smoothly as traffic and demand scale.

With a smarter digital infrastructure in place, Perelel is now positioned to expand their paid media efforts—knowing their eCommerce platform can scale effortlessly to meet demand.

The impact of this transformation is already visible. Perelel now operates on a more efficient, automated, and adaptable Shopify infrastructure—one that reduces customer friction, eliminates unnecessary complexity, and supports long-term business growth.

• Reduced operational overhead by eliminating manual subscription management.

• Faster site performance, leading to a better customer experience.

• Greater autonomy for the internal team, allowing them to manage updates independently.

• A scalable foundation to support future growth and marketing expansion.

Perelel now has the freedom to scale on their terms—without being held back by technology.

This project wasn’t just about fixing a broken system—it was about building a foundation for sustained growth.

By focusing on automation, performance, and operational autonomy, we helped Perelel transition from a rigid, developer-reliant site to a scalable, high-performing eCommerce platform. Moving forward, we continue to collaborate on feature expansion, optimization, and long-term performance enhancements to ensure that Perelel is always ahead of the curve.

Perelel’s mission is to provide smarter, more personalized prenatal care. Now, their Shopify experience reflects that—seamless, intuitive, and built for the future.